This study examines the electric motor selection process of a research and development (R&D)-focused automatic guided vehicle (AGV) manufacturer within the framework of the Technology Management Model, evaluating the impact of technological decision-making on strategic competitiveness. As one of the core activities of technology management, technology selection was analyzed using multi-criteria decision-making (MCDM) methods. The technical and sustainability-based criteria identified in the study were weighted using the FUCOM (Full Consistency Method), and alternative motor manufacturers were evaluated through the PROMETHEE (Preference Ranking Organization Method for Enrichment Evaluations) approach. The findings indicate that sustainability-oriented criteria play a decisive role in technology selection, revealing that companies prioritize not only technical performance but also social and environmental sustainability dimensions. The results show that suppliers with strong sustainability practices and high technical competence achieve higher competitive positions, demonstrating the growing importance of integrating sustainability into technological choices. Overall, the study emphasizes that technology selection should not be limited to technical compatibility but should also incorporate sustainability, governance, and integration factors within a holistic technology management perspective. By highlighting the strategic value of combining sustainability with technological capability, this research contributes to the literature by underlining that integrating sustainability principles into technology management enhances long-term competitiveness and organizational adaptability.
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