Measuring the Performance of Retailer Firms Listed in BIST under the Balanced Scorecard Perspective by Using Interval Valued Pythagorean Fuzzy AHP Based Pythagorean Fuzzy TODIM Methodology
Namık Kemal Erdoğan, Ph.D.
Prof., Department of Business Administration, Faculty of Business
Anadolu University, Eskişehir, Turkey, email@example.com
Ahmet Onay, Ph.D.
Res. Assist., Department of Management and Organization, Vocational School of Transportation
Eskisehir Technical University, Eskişehir, Turkey, firstname.lastname@example.org
Çağlar Karamaşa, Ph.D.
Res. Assist., Department of Business Administration, Faculty of Economics and Administrative Sciences
Anadolu University, Eskişehir, Turkey, email@example.com
The philosophy behind the Balanced Scorecard is the necessity for an operator to transform non-financial criteria into data sources for the management information system, as well as financial criteria for all governance levels. The Balanced Scorecard introduces solutions to the problems that arise from the failures encountered in strategic management and the inadequacy of traditional performance management systems that lag behind the information age in today's intensely competitive environment, which is pushing businesses more and more. In this study the performance of 12 retailer firms listed in BIST are measured under the balanced scorecard (BSC) perspective by handling 4 main criteria (financial, customer, internal business process and learning & growth perspectives). Pythagorean fuzzy sets (PFS) are considered in order to better represent experts’ judgments under inconsistent and indeterminate environment. Following that TODIM methodology, that analyzes decision makers’ psychological behaviors under risk, is used to rank the firms. While economic loyalty sub criterion was found as the most important one, participation in management was acquired as the least important one after applying interval valued Pythagorean fuzzy AHP. Finally, Firm F was ranked as the most successful firm according to decision makers under balanced scorecard performance criteria.
Keywords: Balanced Scorecard, Pythagorean Fuzzy AHP, Pythagorean Fuzzy Sets, Pythagorean Fuzzy TODIM
Jel Classification: C63
Karamaşa, Ç. (2019). Measuring the Performance of Retailer Firms Listed in BIST under the Balanced Scorecard Perspective by Using Interval Valued Pythagorean Fuzzy AHP Based Pythagorean Fuzzy TODIM Methodology. Alphanumeric Journal, 7(2), 333-350. http://dx.doi.org/10.17093/alphanumeric.451247
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Volume 7, Issue 2, 2019
Received: Aug. 6, 2018
Accepted: Oct. 25, 2019
Published: Dec. 31, 2019
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