Examining the Factors Influential on Smart Phone Users' Satisfaction Levels: A Case Study from Eskisehir
Hatice Şamkar, Ph.D.
Parallel to the rapid developments in technology, a rapid change has been experienced in communication tools as well. As a result, smart phones can now perform a number of computer procedures besides allowing ordinary telephone conversations. Today, it is seen that smart phone use is quite common especially among young people. The present study focuses on smart phone users’ levels of satisfaction with smart phones and on the factors likely to be influential on their satisfaction levels. For this purpose, the related research data were collected with a questionnaire conducted in Eskisehir, and factor analysis was carried out to determine the factors regarding the participants’ attitudes towards smart phone use. Lastly, with the help of logistic regression analysis, a mathematical model was developed to determine the smart phone users’ satisfaction levels.
Keywords: Factor Analysis, Logistic Regression Analysis, Smart Phone Users’ Satisfaction Levels
Jel Classification: C38, C44
Akıllı Telefon Kullanıcılarının Memnuniyet Düzeylerinde Etkili Olan Faktörlerin İncelenmesi: Eskişehir Örneği
Teknolojinin hızlı gelişimiyle birlikte iletişim araçlarında da hızlı bir değişim yaşanmış ve sıradan telefon görüşmelerinin yanı sıra pek çok bilgisayar işlemini de gerçekleştirebilen akıllı telefonlar günlük yaşantımızda yerini almıştır. Günümüzde özellikle gençler arasında akıllı telefon kullanımının oldukça yaygın olduğu gözlenmektedir. Akıllı telefon kullanıcılarının, akıllı telefon kullanımına ilişkin memnuniyet düzeyleri ve bunda etkili olabilecek faktörler bu çalışmanın amacını oluşturmaktadır. Bunun için Eskişehir kapsamında yürütülen bir anket ile toplanan verilere faktör analizi uygulanarak akıllı telefon kullanımıyla ilgili tutumlardan akıllı telefon kullanımına ilişkin faktörler tespit edilmeye çalışılmıştır. Daha sonra lojistik regresyon analizi yardımıyla akıllı telefon kullanıcılarının memnuniyet derecelerini belirleyen matematiksel bir model kurulmuştur.
Anahtar Kelimeler: Akıllı Telefon Kullanımına İlişkin Memnuniyet Düzeyi, Faktör Analizi, Lojistik Regresyon Analizi
Cite this article
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Volume 5, Issue 1, 2017
Received: Dec. 9, 2016
Accepted: May 8, 2017
Published: June 30, 2017
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