• ISSN: 2148-2225 (online)

Ulaştırma ve Lojistik Kongreleri

alphanumeric journal

The Journal of Operations Research, Statistics, Econometrics and Management Information Systems

Returned Product Acquisition Pricing by Adaptive Neuro Fuzzy Inference System


Yusuf Kuvvetli, Ph.D.


Abstract

In recent years, reverse logistics have become increasingly important for the firms as a both environmental and economical approach. By collecting the returned products, firms realize to recover after kind of activities. In return products collection, due to the fact that each returned products have different functionality, determining the acquisition price of the used products is an important problem. For this reason, a pricing approach that can be used for collecting returned products is proposed in this study. Since the different product models can be exist and the acquisition price can be affected by the new product price, the acquisition price is predicted by the ratio of the new product price to acquisition price. In this study, the acquisition price ratio to new product price is modeled by the adaptive neuro fuzzy inference system and a case study is conducted for the used cell phones collection. Four phone models that have different release dates take into consideration with general appearance and functionality parameters. When the results are examined, the proposed method prediction’s is pretty close to the expert view.

Keywords: Acquisition Pricing, Adaptive Neuro Fuzzy Inference System, Collecting Used Cell Phones, Returned Products

Jel Classification: C44, C45

Adaptif Sinir Ağına Dayalı Bulanık Çıkarım Sistemi İle Dönen Ürünlerin Fiyatlandırılması


Öz

Tersine lojistik faaliyetleri firmalar için hem çevreci hem de ekonomik bir yaklaşım olarak son yıllarda giderek artan bir öneme sahip olmaktadır. Firmalar, dönen ürünleri toplayarak çeşitli işlemler sonrasında geri kazanım gerçekleştirmektedir. Dönen ürünlerin toplanmasında, her bir dönen ürünün fonksiyonel durumu birbirinden farklı olduğu için kullanılmış ürünü geri alma bedeline karar vermek önemli bir sorundur. Bu nedenle, bu çalışmada dönen ürünlerin toplanmasında kullanılabilecek bir fiyatlandırma yaklaşımı önerilmiştir. Farklı ürün modelleri olabileceğinden ve dönen ürün fiyatının yeni ürün fiyatından etkilenebileceğinden dolayı dönen ürünün fiyatı, yeni ürün fiyatına oranı olarak tahmin edilmiştir. Çalışmada dönen ürünün yeni ürün fiyatına oranı adaptif sinir ağına dayalı bulanık çıkarım sistemi ile modellenmiş ve kullanılmış cep telefonlarının toplanmasında uygulanmıştır. Dört farklı çıkış yılına sahip telefon modelinin genel görünüm ve fonksiyonellik parametreleri göz önüne alınmıştır. Sonuçlar incelendiğinde önerilen yaklaşımın uzman görüşüne oldukça yakın sonuçlar verdiği görülmüştür.

Anahtar Kelimeler: Adaptif Sinir Ağına Dayalı Bulanık Çıkarım Sistemi, Dönen Ürünlerin Fiyatlandırılması, Dönen Ürün, Kullanılmış Cep Telefonlarının Toplanması


Cite this article

Kuvvetli, Y. (2017). Adaptif Sinir Ağına Dayalı Bulanık Çıkarım Sistemi İle Dönen Ürünlerin Fiyatlandırılması. Alphanumeric Journal, 5(2), 207-214. http://dx.doi.org/10.17093/alphanumeric.309051

References

  • TCŞB, Atık Elektrikli Ve Elektronik Eşyaların Kontrolü Yönetmeliği, T.C.Ç.v.Ş. Bakanlığı, Editor. 2012, Resmi Gazete.
  • Blumberg, D.F., Introduction to management of reverse logistics and closed loop supply chain processes. 2004: CRC Press.
  • Pochampally, K.K., S. Nukala, and S.M. Gupta, Strategic planning models for reverse and closed-loop supply chains. 2008: CRC Press.
  • Thierry, M., et al., Strategic issues in product recovery management. California management review, 1995. 37(2): p. 114-135.
  • Guide Jr, V.D.R., et al., Supply-chain management for recoverable manufacturing systems. Interfaces, 2000. 30(3): p. 125-142.
  • Qiaolun, G., J. Jianhua, and G. Tiegang, Pricing management for a closed-loop supply chain. Journal of revenue and pricing management, 2008. 7(1): p. 45-60.
  • Liang, Y., S. Pokharel, and G.H. Lim, Pricing used products for remanufacturing. European Journal of Operational Research, 2009. 193(2): p. 390-395.
  • Xiong, Y., et al., Dynamic pricing models for used products in remanufacturing with lost-sales and uncertain quality. International journal of production economics, 2014. 147: p. 678-688.
  • Seidi, M. and A.M. Kimiagari, A HYBRID GENETIC ALGORITHM-NEURAL NETWORK APPROACH FOR PRICING CORES AND REMANUFACTURED CORES. South African Journal of Industrial Engineering, 2010. 21(2): p. 131-148.
  • Pokharel, S. and Y.J. Liang, A model to evaluate acquisition price and quantity of used products for remanufacturing. International Journal of Production Economics, 2012. 138(1): p. 170-176.
  • Guide Jr, V.D.R., R.H. Teunter, and L.N. Van Wassenhove, Matching demand and supply to maximize profits from remanufacturing. Manufacturing & Service Operations Management, 2003. 5(4): p. 303-316.
  • Franke, C., et al., Remanufacturing of mobile phones—capacity, program and facility adaptation planning. Omega, 2006. 34(6): p. 562-570.
  • Robotis, A., S. Bhattacharya, and L.N. Van Wassenhove, The effect of remanufacturing on procurement decisions for resellers in secondary markets. European Journal of Operational Research, 2005. 163(3): p. 688-705.
  • Zadeh, L.A., Fuzzy sets. Information and Control, 1965. 8(3): p. 338-353.
  • Buragohain, M. and C. Mahanta, A novel approach for ANFIS modelling based on full factorial design. Applied Soft Computing, 2008. 8(1): p. 609-625.
  • Czogala, E. and J. Leski, Fuzzy and neuro-fuzzy intelligent systems. Vol. 47. 2012: Physica.
  • Jang, J.-S., ANFIS: adaptive-network-based fuzzy inference system. IEEE transactions on systems, man, and cybernetics, 1993. 23(3): p. 665-685.

Volume 5, Issue 2, 2017

2017.05.02.OR.02

alphanumeric journal

Volume 5, Issue 2, 2017

Pages 207-214

Received: April 25, 2017

Accepted: Oct. 13, 2017

Published: Oct. 15, 2017

Full Text [702.5 KB]

  • Share

2017 Kuvvetli, Y.

This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence, which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.

Creative Commons Attribution licence

scan QR code to access this article from your mobile device


Contact Us

School of Transportation and Logistics, Istanbul University
Avcilar Campus 34320 Avcilar/Istanbul/TURKEY

Bahadır Fatih Yıldırım, Ph.D.
editor@alphanumericjournal.com
+ 90 (212) 473 70 00 - 19263

alphanumeric journal

alphanumeric journal has been publishing as "International Peer-Reviewed Journal" every six months since 2013. alphanumeric serves as a vehicle for researchers and practitioners in the field of quantitative methods, and is enabling a process of sharing in all fields related to the operations research, statistics, econometrics and management informations systems in order to enhance the quality on a globe scale.