• ISSN: 2148-2225 (online)

Ulaştırma ve Lojistik Kongreleri

alphanumeric journal

The Journal of Operations Research, Statistics, Econometrics and Management Information Systems

A Genetic Algorithm Metaheuristic For The Weapon-Target Based Media Allocation Problem


Timur Keskintürk, Ph.D.

Eyüp Çetin, Ph.D.


Abstract

This effort is to solve the media allocation model using metaheuristic genetic algorithm. The NP-complete model which is an integer nonlinear programming is originated from the weapon-target assignment problem of military operations research. We solve the hypothetical example is previously given and solved by MS Excel’s Solver using genetic algorithm in this paper. We obtain better solutions than found in the previous published study.

Keywords: Advertising Campaign, Genetic Algorithm, Integer Nonlinear Programming, Metaheuristics

Jel Classification: C02, M31, M37

Silah-Hedef Temelli Medya Planlama Problemi İçin Genetik Algoritma Metasezgiseli


Öz

Çalışmanın amacı medya planlama problemini genetik algoritma metasezgiseli ile çözmektir. Problem askeri yöneylem araştırması alanındaki silah-hedef atama probleminden modifiye edilerek, NP-complete model olan tamsayılı doğrusal olmayan programlama problemi olarak modellenmiştir. Çalışmada, daha önce MS Excel Çözücü ile çözülen bir hipotetik problem genetik algoritma kullanılarak çözülmüştür. Daha önce raporlanan sonuçtan daha iyi bir sonuç bulunmuştur.

Anahtar Kelimeler: Genetik Algoritma, Metasezgiseller, Reklam Kampanyası, Tamsayılı Doğrusal Olmayan Programlama


Suggested citation

Keskintürk, T., Çetin, E. (2015). A Genetic Algorithm Metaheuristic For The Weapon-Target Based Media Allocation Problem. Alphanumeric Journal, 3(1), 1-6. http://dx.doi.org/10.17093/aj.2015.3.1.5000128271

References

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Volume 3, Issue 1, 2015

2015.03.01.OR.01

alphanumeric journal

Volume 3, Issue 1, 2015

Pages 1-6

Received: Aug. 20, 2014

Accepted: Jan. 3, 2015

Published: June 30, 2015

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2015 Keskintürk, T., Çetin, E.

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